Shinola may be one of the strongest brands you have never heard of.
The company is best known for its two flagship products – watches and bicycles. I visited the New York City store over Labor Day and took a quick photo of the sign that said: A TRUE MANUFACTURING COMPANY IS BUILT NOT BY THE THINGS IT MAKES. IT’S BUILT BY THE PEOPLE WHO MAKE THEM. In fact, the brand is really focused on creating its products in the United States. As I understand it, both the watches and the bikes are actually made in Detroit, a town that could use some American love right about now. I recently purchased a Shinola Canfield, and it adorns my wrist right now.